In today’s episode I interviewed Jenna Langer, community manager at LiveFyre, about LiveFyre, building community, and engagement. I also talked about my recent blog post: how to generate traffic from “social video” sharing on youtube.
Here’s a partial transcript (only 3 minutes during the introduction to the interview with Jenna Langer).
Adam: Jenna, thanks so much for coming on the show today. I really appreciate it.
Jenna: Thanks for having me.
Adam: Well, you know that I wrote this post called “Disqus vs. LiveFyre”. It’s been a very popular post on the Online Business Hour website, and in fact, it’s my most popular post, because it was this in-depth review I did comparing Disqus and LiveFyre. The two commenting systems that I found to be the most compelling as I’ve been watching them both grow over the last couple years, I guess. Right after I posted it, you came in and provided a comment and started engaging with people who were asking questions on my site, and I was just really impressed with the engagement that you guys had. I wanted to have you on the show to talk a little bit about your job as a LiveFyre community manager, and the approach that LiveFyre takes to engagement with people talking about LiveFyre online, with their customers, and so forth, and a little bit also, about LiveFyre, of course. But, my review is in-depth, and so I encourage anyone to go there and check out the review if they want to learn more, and there might be some things that you want to add to the review, and feel free to promote LiveFyre, of course.
Let’s start by talking a little bit about your job at LiveFyre and Community Management. What is Community Management? What does it mean to be a community manager?
Jenna: You know, it’s funny. That word management, I think is a funny one in the term Community Manager, because I wouldn’t like say that we manage the community. It’s really more about building, and it’s about working directly with all of our users, and our community, and people that are in joining the platform, and connecting people to each other, and making sure they can get the most out of what we have to offer. For us, community management from the very beginning was a core tenant of our company, and I think that’s really what’s made all the differences. I was actually the third employee. It was me, Jordan (the founder and CEO), and two engineers. I started before we even had a product by jumping in and seeing what people were saying about comments, and conversations on the web, and how they interacted with blogs. So, really starting by learning about the industry, and then taking that, and talking directly to those people that use the products to get the feedback to build our product to what it is today. It’s always great when we get posts like yours comparing us to Disqus or any other comment provider out there, just because people have such a passion for what we’re doing, and community management is really getting those passionate people to help you, and help build that community. Because we’re all here for the same reason, to make conversations better, and to get people interacting online. I think by connecting to each other and taking in the feedback, is going to make our product…
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